Flutter Entertainment Expands North American Footprint with New Social Sweepstakes Brand

The platform operates under a dual-currency model, utilizing free-to-play Gold Coins alongside Sweepstakes Coins that can be redeemed for real prizes. To appeal to modern audiences, Flutter has integrated digital asset payment gateways, enabling seamless purchases of play packages via Bitcoin and Ethereum.

“Expanding into the social sweepstakes vertical allows us to engage with a highly active, digital-native demographic in regions where traditional iGaming is not yet regulated,” said Peter Jackson, CEO of Flutter Entertainment. “By combining our world-class operational standards with modern web3 technology, we are setting a new benchmark for social gaming.”

Industry analysts view this move as a strategic hedge against the slower-than-expected rollout of traditional real-money online casino regulations in several US states. Sweepstakes casinos have emerged as a multi-billion dollar alternative, providing a highly effective acquisition funnel for mainstream gaming operators.

The new platform is built with rigorous geographical geofencing, robust age verification systems, and advanced responsible social gaming features. Flutter hopes to capture significant market share in this high-growth sector by leveraging its existing marketing scale and proprietary gaming libraries.