Dominator Play Partners with GameWorkz to Expand into Social Gaming Vertical

The partnership connects Dominator Play's casino content with GameWorkz's social gaming infrastructure. That creates a practical fit between two sides of the iGaming equation. GameWorkz brings the platform and operator network, while Dominator Play adds casino content built with flexibility and commercial performance in mind.

For Dominator Play, the move also opens a different setting in which to put its games in front of players. Digital entertainment products can combine casino-style gameplay with rewards, progression, loyalty and community features. This creates a player proposition that differs from traditional online casinos.

"Distribution matters just as much as the product itself," said Ivan Kalashniuk, Co-Founder and CEO of Dominator Play. "Working with GameWorkz gives our games another route to players and takes us into a segment with its own mechanics and audience. It's a useful next step for how we think about getting our content into the right environments."

The partnership expands the range of casino content available to GameWorkz's operator network. Dominator Play, in turn, gets a new channel through which its games can be discovered and evaluated. The partnership gives the portfolio somewhere new to go and gives the relationship room to develop beyond a straightforward content integration.

About Dominator Play: Dominator Play is an iGaming content provider focused on delivering branded & bespoke games, commercially proven mechanics, and flexible solutions for operators worldwide. Combining creativity, best practices in mobile gamedev, and industry expertise, the studio develops products that connect with broad audiences and align with emerging trends.